So what would you do if the worst happened -- you were incapacitated and
couldn't handle your company's affairs? Business consultants say many businesses are left
vulnerable because the owners haven't prepared for the possibility that they might be
unable to work. If you haven't planned for this, probably the business will be in trouble.
That means your family income might also be in jeopardy.
Part of the problem is that many business owners are the business. The nature of the
beast when you're an entrepreneur is that no one can do it as well as you. And, if
something happens to you, there's no one running the business properly.
If your customers don't know what's going on, or can't get the products or services
they need, they're likely to turn to another company -- perhaps not out of anger, but
purely out of necessity. And it may be hard to get them back when you're able to work
again.
To protect your business, you need to come up with a plan: think of it as a kind of
insurance policy. What that plan entails depends on your company's setup.
For example, consider taking on an employee you can trust to run the business in your
absence. I recently received a call from an client who had suffered a back injury and,
having no key employee, needed help to run the stores day to day operations. This
story shows the value of having someone to turn to in an emergency.
I advocate that companies create a manual that documents operating procedures so
workers, family members or friends know how to run the business when the owner can't -- or
even when he or she is on vacation.
We also advocate the development of a plan "to define in writing or explicitly who
has authority to make decisions if the business owner is incapacitated." A manual
ideally should cover all aspects of your company's operations. The subjects should list
daily operating procedures, security and emergency procedures, sales policy and
procedures, customer service, advertising and promotion programs, inventory management,
computer systems management, and personnel and payroll policies.
Perhaps you don't have the time to put a manual together. In that case, just having the
people in place who you can call on to cover your station's basic necessities will help
your company keep operating, and help it to survive.