jlzwhite.gif (125550 bytes) Service Station Management
   Posted March 27, 2008                                                                                        JLZ Business Services
 

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Our Service Station Management Section provides valuable on-line information for today's service station dealer. Browse away ... we're certain you'll find information to make your business more successful. 
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Business Financing - Applying for a Loan

Many service station owners and professionals are confused and frustrated when it comes to borrowing money from the bank. While the loan process varies, lenders generally look for a strong track record, a willingness and ability to repay debt, and a secondary repayment source if projections are not achieved. But before going for the money, it’s critical that you analyze your situation. Ideally, here are things you should look at:

Where do you stand financially? Develop financial statements for the current and last three years. With these in hand, you can calculate standard ratios such as current debt-to-equity, sales-to-receivables, operating, return-on-capital, inventory turnover and debt to worth ratios. Sound like complicated work? It is. But did you know that as a JLZ client you receive these every month with your financial statements when we return your books? Everything you need is there.

How much do you need? Using the ratios, determine how much you need to borrow to reach your objectives. Be realistic. Most loans are for five years or less with variable rates tied to prime rate.

Estimate the cost of funds. Decide what type of debt is most appropriate for your situation (for example, short term loan vs. revolving credit). To estimate the cost, use current rates, terms and conditions.

Forcast the results. Prepare two and three-year pro forma statements: one showing how your company will fare with the proposed loan and another showing the limitations your company faces without it.

When you’ve completed your analysis, package it with these components:

Summary - Brief overview of your business, amount of request, purpose of the loan and how you plan to repay it.

Business Description - Describe in detail your business, it’s organization, mission, products, services, number of employees, type and quantity of inventory.

Executive Profile - Highlight skills and talents of yourself and key personnel. Outline qualifications and responsibilities and how they contribute to the company’s success.

Marketing Research - Explain your current market position, marketing plan and prospects for growth. Prepare sales forecast for one, three and five years. Support it with industry wide statistics, demographic data and other information.

Financial Statement - You’ve collected these in the preliminary analysis. Include statements from the previous three years, current year, and your two pro forma statements. Include personal financial statements and personal/company income tax returns from the past two years.

Loan Request - Give a detailed explanation of why you need the funds, how you will use them, and how the loan will benefit your business. Include a description of the collateral which will secure the loan (accounts receivable, equipment or personal assets). If the primary source of repayment is income, the secondary source of repayment may include a pledge of property.

This may seem overwhelming, but don’t be discouraged. Thousands of businesses seek and secure loans each day. Just remember that the best time to start the process is before you need the money. By starting early, you can avoid the pressure of deadlines and stay in control of the loan process.