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Gasoline Marketing                                    
  Updated July 03, 2008                                                                                     JLZ Business Services

Our Gasoline Marketing Section provides valuable on-line information for the gasoline retailer. Browse away ... we're certain you'll find information to make your business more successful. 
  Retail Gasoline & Diesel Price Report

   Gasoline Marketing

Dealing with Problem Cashiers NEW.GIF (3167 bytes)
After you've investigated a problem or complaint, if you find that action is necessary, you'll need to deal with the cashier in question.
Where Customers Wash Their Cars
About 72% of car owners wash their vehicle at least once a month. When we seek gas, we start looking when the fuel gauge reads...results of surveys on customer buying habits.
No More Bum Checks - Rules To Live By
Spotting bad checks is not always easy. About $8 million dollars worth of bad checks are passed off at service stations every year. A sound check acceptance policy is the best way to reduce your risk of getting burned. Here are some tips to help you and your employees spot potentially bad checks.
Station Security & Cash Drop Procedures
Cash security and timely cash drops are every operators concern. Here listed are cash drop procedures and station security guidelines fit for every operation.
Do You Give Away Free Gas?
Pump calibration tests are not high tech and very simple. Just 1 cu.in. "give-away" on every 5 gal sale could equal over $8000 per year in lost gross profits!
Sample Classified Advertisement - Cashier
Here is probably the best classified advertisement that we have found that really attracts qualified candidates to apply at your station.
Pumper/Snack Shop Gross Profit % Guidelines
These gross profit percents goals are taken form our pumper, snack shop, and food mart clients. Compare these to your numbers to see how you measure to industry standards.
Cashier Shift Reconciliation Policy
Print out, have each cashier sign, provide him/her with a copy, and place your copy in the employee's personnel file.
Robbery Awareness/Deterrence: Steps for Safer Stations
Service station and convenience store operators can take an active role in making their businesses "unattractive" for robberies.
When Customers Buy Their Gas and Wash Their Cars
When customers seek gas, they start looking when the fuel gauge reads...results of surveys on customer buying habits. Here's how often customers wash their car at our car wash.
Preventing Shoplifting and Employee Theft
Those of our clients with the least amount of cash shortages and fraud have policies regarding the handling of cash and cashiers. Protect your business by putting into effect these simple and easy to use guidelines. Consider what other dealers are doing in this area.
Importance of Proper Margins
With the price of gas going up again it's important to remember that so do credit card fees. And if the retail price is not adjusted to compensate, the margin in fact declines.
Gas Analysis & Breakeven Worksheet
Here is a easy to use form to determine your margin, gross profit and mix. This form also shows breakeven variations for gas and mart items arising from retail price changes.
Gasoline Gallonage Throughput Report
The State of California requires by law that all gasoline service stations in the state have available at the location a Gasoline Gallonage Throughput Report. This report must be shown to a Department of Weights and Measures field inspector upon request.
The High Cost of Shrink
If you own or manage a snack shop or food mart, you know the high cost of shrink eats away at our gross profits and restricts your ability to attain desired gross profit percentages. The following examples shows how little things can become big.
Service Station Insurance Savvy Quiz
What questions should one ask when reviewing your station insurance? Start the New Year off right. x How about taking our quiz and save yourself some money!
Snack Shop Operating Expense Guide
Here's a set of budget goals that can be customized for your facility. Check these numbers out and see how you stacked up in 2007 towards industry standards.
Gasoline and Diesel Merchandising Tips
Gasoline volume has an affect on all your profit centers. Whether your a full facility service station, a food mart or convenience store, a car wash or a pumper, don't forget to consider these three very important factors when pricing your fuels.
How to Prevent Your Best Cashiers from Being Recruited
Prevent Your Cashiers from Leaving If your cashiers are valuable to you, they are just as valuable to another station.
Late Night Service Station Procedures
Gasoline marketers can take an active role in making their businesses "unattractive" for robberies. Here are some tips to keep your stations safe and secure.