jlzwhite.gif (125550 bytes) Gasoline Marketing
   Posted March 24, 2008                                                                                     JLZ Business Services
 

Our Business Management Section provides valuable on-line information for the gasoline retailer. Browse away ... we're certain you'll find information to make your business more successful. 
Preventing Shoplifting and Employee Theft

POSSIBLE INDICATORS OF SHOPLIFTING:

  • Customer creates a diversion (making it easier for someone else to shoplift)
  • Customer looks around a lot (to see who might be watching)
  • Customer is wearing a heavy coat (even though the weather is warm)
  • Customer loiters in the store (looking for the right opportunity to steal)

..............WAYS TO PREVENT SHOPLIFTING:        

  • Greet each customer. Let him/her know you're paying attention.
  • If a customer's behavior seems suspicious, ask him/her if you can help him/her with anything.
  • Keep the store clean and uncluttered.
  • Make sure all lights are on and that there is good visibility throughout the store.

PREVENT EMPLOYEE THEFT!

  • Develop a written cash control policy and train your employees.
  • Conduct surprise cash audits of the register.
  • Determine what your average sales are by shift and day. Regularly watch for variances that could indicate theft. Compare merchandise sales to gasoline sales.
  • Determine the average number of customer transactions by shift and day. Regularly watch for variances that could indicate theft.
  • Track significant cashier transactions by shift. Look for anything unusual.

Note: You may want to investigate the benefits of computerizing this type of information.

  • Develop a strict policy for recording damaged or spoiled goods.
  • Establish a control policy for cigarettes.
  • Develop an employee policy for consumption of store merchandise that discourages theft.

Consider what other dealers are doing in this area:

  • Allow employees to purchase merchandise at cost during their shift.
  • Give employees free drinks.
  • Require employees to obtain a receipt for any merchandise they consume.
  • Give on-duty employees free popcorn. This keeps the smell of fresh popcorn in the store, encouraging customers to buy.
  • Allow employees to charge merchandise (excluding tobacco and alcohol) during the month. Employees must fill out the charge slip before taking/consuming the merchandise. At the end of the month, employees pay off their charges, receiving a 10% discount.
  • Prevent unauthorized access to the store. If an employee who has access to keys quits, change locks immediately. This prevents the ex-employee from entering the store to steal merchandise or other employees from stealing and blaming the ex-employee.
  • Use friends or a mystery shopper service to shop the store.
  • Install a video monitoring system; review the tapes.

Note: One dealer keeps a tape for every day of the month, This creates a monthly "snapshot" of employee activities. If the monthly inventory indicates shrinkage, the dealer can go back through the video record and try to pinpoint the source of the problem.

  • Code safe drop envelopes so you can identify which employee made which drop and in which order. This will help you pinpoint responsibility for any missing cash.
  • Challenge all cash/sales variations. Discuss the problem with employees and rotate shifts. (Does the problem move to another shift?)
  • Reward employees when they are honest. Share your successes with them.
  • Make careful hiring decisions. Take the time to check references. Look inside containers for any concealed items.
  • Install a video camera system and/or convex mirrors.