| Proper inventory control is critical to quality merchandising. Improper
controls or no controls at all can result in holes on the shelves, which can affect your
sales. After all, a customer can't buy what you don't have. Also, over-ordering can
result in too much merchandise. An overstocked Food Shop looks cluttered and unappealing.
It also ties up precious capital. Listed below are practical solutions to some common
pitfalls that contribute to inventory problems.
Problem: Blind Ordering. Placing an order without taking a physical
count from the shelves causes overstocking or not replacing a fast moving product.
Solution: Always take a physical count of every department before you
prepare your orders.
Problem: Vendor Freedom. Allowing the vendor to determine the size,
variety, and price of his product in your store can result in a competitive product being
squeezed out. It can also cause you not to make margins that you need to exist. Vendors
will not overprice their merchandise. If anything they will under price it so it sells.
Solution: Do not allow vendors to merchandise your store. Set pricing
based on the margins that you need and by the competition. Develop planograms for each
department that must be followed and can only be changed with proper authorization.
Problem: Failure to track new products. Slow-moving products occupy
valuable space. You may want to replace them with items that do well in tests.
Solution: Set a sales goal for each new product. Display the product
in the customer pathway whenever possible. Set a performance deadline. If it does not meet
your expected goals, eliminate it. If it does, make permanent space for it. Keep track of
daily sales.
Problem: Holiday merchandise. Holiday merchandise does not sell once
the holiday passes. It just sits on the shelf and takes up valuable space.
Solution: Plan holiday sales well ahead of time. Pricing should be
implemented and POP installed at least a month in advance. The product should be highly
visible. Negotiate with the vendor to set up a return policy. If this is not possible,
consider reducing the price a few days before the holiday. After the holiday, write it off
and remove it from the shelf.
Problem: Poorly trained personnel. Employees who are poorly trained
tend to over order or under order products.
Solution: When it comes to ordering and stocking, make it easy for
even the newest employee. Use adhesive product inventory tags on the shelves. They should
describe the product, size, minimum and maximum inventory count. For example, a tag that
reads "Bayer Aspirin 75 count Max 4 Min 2," would tell your employee that the
product on that section of the shelf is Bayer, they need to reorder when the inventory is
down to two or less, and they should order enough to bring the inventory back up to four.
Problem: Size variety. Carrying the wrong size or a variety of sizes
of the same product contributes to poor sales because the product takes up valuable sales
space.
Solution: Merchandising space is extremely valuable. Do not devote
space to items that do not sell. An item may not be selling because it is the wrong size,
not the wrong product. As a general rule, the smallest size is the best to stock. Avoid
double facing a product unless it sells extremely well.
Problem: Brand variety. Too many brands of the same product may not
increase sales. They might detract sales from the predominant brand.
Solution: Stick with major brands or regional brands with wide appeal.
If you do experiment with a new brand that competes with an existing product, analyze the
sales of both brands during the test period. You may find that the sales of the new
product are directly proportional to the lost sales of the established product.
Problem: Discount offers. Vendors may offer you special discounts on
larger purchases of a product. This can lead to overstocking and may cause you to lose
sales of another product because you have cut back its merchandising space to make room.
Solution: Unless it is an extremely fast moving product, avoid the
purchase. You can lose any economic savings by having your money tied up in a slow-moving
product. A general rule of thumb is to carry a 10-day supply of a product if a vendor
delivers to you once a week.

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